Monday 25th March, 2013
1:30pm to 2:00pm
We can pore over detailed web analytics, review demographic charts, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers—preferably face-to-face—we won’t truly understand their needs.
Interviewing customers requires a balance of empathy and objectivity. Learn how to ask the right questions, interpret the answers, and consequently create more effective content.
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