Monday 25th March, 2013
2:10pm to 2:40pm
Major German companies are modern and creative in many ways, but often they fail to exploit the potential impact of a well-thought-out strategy and high-quality content. For too many companies, content still has to be cheap and quickly produced.
Learn how content strategists can establish the clear connection between content and customer satisfaction, and about the best ways to earn a client’s trust. Hear not only the successes, but also the mistakes—and the lessons to be learned about communicating the value of content strategy more effectively.
Sign in to add slides, notes or videos to this session