Selling Content Strategy in Germany

A session at Confab London 2013

Monday 25th March, 2013

2:10pm to 2:40pm (GMT)

​Major German companies are modern and creative in many ways, but often they fail to exploit the potential impact of a well-thought-out strategy and high-quality content. For too many companies, content still has to be cheap and quickly produced.

Learn how content strategists can establish the clear connection between content and customer satisfaction, and about the best ways to earn a client’s trust. Hear not only the successes, but also the mistakes—and the lessons to be learned about communicating the value of content strategy more effectively.

  • Discover how and where to find new content strategy clients.
  • Learn how to answer some of the most basic but difficult questions new clients ask: What exactly is content strategy? Why do I need it? What is it good for?
  • Hear how to keep selling content strategy step by step, breaking it into pieces your customer can understand while gaining confidence over time.

About the speaker

This person is speaking at this event.
Petra Meyer

CEO, Ippen Digital Media GmbH

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Confab London 2013

England England, London

25th27th March 2013

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Time 2:10pm2:40pm GMT

Date Mon 25th March 2013

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