Applying Disney Storytelling to Content Strategy

A session at Confab London 2013

Monday 25th March, 2013

2:50pm to 3:30pm (GMT)

​Max Greenhut will present content strategy case studies describing the complexities of bringing Disney Parks and Resorts to life online. Disney Parks and Resorts websites (including Disneyworld.com, Disneyland.com, Disneycruise.com, Disneyvacationclub.com, etc.) serve a varied array of Guest needs. They are a primary hub for marketing Parks and Resort destinations, are a leading sales channel for Disney vacations and serve as an integral planning resource and self-service tool for the tens of millions of Guests who visit Disney Parks and Resorts each year. Developing comprehensive content strategies that serve these objectives, deliver world-class Guest experiences and honour a beloved and iconic brand is a unique challenge.

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Max Greenhut

User Experience Director, Disney

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Confab London 2013

England England, London

25th27th March 2013

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Time 2:50pm3:30pm GMT

Date Mon 25th March 2013

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