Monday 25th March, 2013
2:50pm to 3:30pm
Max Greenhut will present content strategy case studies describing the complexities of bringing Disney Parks and Resorts to life online. Disney Parks and Resorts websites (including Disneyworld.com, Disneyland.com, Disneycruise.com, Disneyvacationclub.com, etc.) serve a varied array of Guest needs. They are a primary hub for marketing Parks and Resort destinations, are a leading sales channel for Disney vacations and serve as an integral planning resource and self-service tool for the tens of millions of Guests who visit Disney Parks and Resorts each year. Developing comprehensive content strategies that serve these objectives, deliver world-class Guest experiences and honour a beloved and iconic brand is a unique challenge.
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