Content & Cash: The Economics of Content Strategy

A session at Confab London 2013

Monday 25th March, 2013

4:00pm to 4:40pm (GMT)

​Dinero. Dosh. Dough. Dollabills. Like it or not, money plays a role in every content strategy project. As content strategists or practitioners, we need to be prepared to answer questions like:

  • How much does a content strategy “cost”?
  • Why should I fund this content strategy project?
  • How do you define the value of content for an organisation or client?
  • Can you prove ROI for content or content strategy?

In this session, we’ll discuss the complicated relationship between content and cash. Then we’ll focus specifically on the conversations you need to have to scope, price, and prove the value of content strategy work. Cha-ching.

About the speaker

This person is speaking at this event.
Melissa Rach

Partner, Dialog Studios

Coverage of this session

Sign in to add slides, notes or videos to this session

Confab London 2013

England England, London

25th27th March 2013

Tell your friends!


Time 4:00pm4:40pm GMT

Date Mon 25th March 2013

Short URL


View the schedule



Books by speaker

  • Content Strategy for the Web

See something wrong?

Report an issue with this session