Tuesday 26th March, 2013
9:10am to 9:50am
What are our key messages? Who is going to write them? What style and tone will we use? How do we engage site visitors who come with their own immediate needs? – All critical questions for your content strategy.
If your content is going to help you meet your business goals, you need to satisfy your site visitors’ needs. In this session, we’ll see the power of thinking about content as conversation and how it changes the way you organise content and engage your visitors. You’ll leave this session energised with new ways to write short, clear, vibrant, compelling copy. (And if you don’t write the copy yourself, you’ll have great messages to take back to those who do!)
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