Think Big(ger): Turning Content Strategy Into a Company Value

A session at Confab London 2013

Tuesday 26th March, 2013

11:10am to 11:50am (GMT)

​Around 2009, Merck identified its unbranded physician portal as a major key to long-term survival in a highly regulated industry. Upper management insisted on a global content strategy to help energize more than 30 local markets around this common goal.

In the first six months after the strategy was delivered, Univadis.com had identified nearly $4 million in potential savings. With several critical recommendations already implemented and a new version of the site coming soon, growth has doubled in the last three years. In the meantime, entire teams and systems have been mobilized to support this truly international endeavor.

In this case study session, Gerhard makes a compelling case for continuous, end-to-end and cross-functional involvement in the implementation of a content strategy. He’ll explore how equal parts discipline and courage have taken the Univadis® global strategy from daring vision to operational process—and ultimately turned it into a corporate-wide system of beliefs.

About the speaker

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Gerhard Arnhofer

Director - Strategy, Content Partnerships & US Market Univadis®/ Merck Medicus™ Global Center of Excellence

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Confab London 2013

England England, London

25th27th March 2013

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Time 11:10am11:50am GMT

Date Tue 26th March 2013

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