Tuesday 26th March, 2013
12:00pm to 12:30pm
Many colleges and universities are just now transitioning from a traditional marketing strategy—still heavy in brochures and direct mail—to an interactive strategy with new levels of transparency, crowd-sourced content, and social media engagement. When we look at the hurdles these institutions face, we see patterns arise. Recurring roadblocks include everything from institutional politics and confusion over governance, to difficulty maintaining a consistent brand and voice.
Learn how Fastspot has worked with higher education clients (including Tufts, Bucknell, Kenyon and Johns Hopkins), to develop successful techniques for making this shift.
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