Overcoming Content Hurdles in Higher Education

A session at Confab London 2013

Tuesday 26th March, 2013

12:00pm to 12:30pm (GMT)

​Many colleges and universities are just now transitioning from a traditional marketing strategy—still heavy in brochures and direct mail—to an interactive strategy with new levels of transparency, crowd-sourced content, and social media engagement. When we look at the hurdles these institutions face, we see patterns arise. Recurring roadblocks include everything from institutional politics and confusion over governance, to difficulty maintaining a consistent brand and voice.

Learn how Fastspot has worked with higher education clients (including Tufts, Bucknell, Kenyon and Johns Hopkins), to develop successful techniques for making this shift.

  • Learn how to empower your internal web team to navigate institutional politics throughout the lifespan of a web project.
  • Find out how to build and manage an enthusiastic and educated content army that contains faculty, staff, students, and alumni.
  • Hear strategies for maintaining a cohesive institutional brand identity, while still allowing unique personalities, departments, and programs to thrive.

About the speaker

This person is speaking at this event.
April Osmanof

Director of User Experience, Fastspot

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Confab London 2013

England England, London

25th27th March 2013

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Time 12:00pm12:30pm GMT

Date Tue 26th March 2013

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