Tuesday 26th March, 2013
12:00pm to 12:30pm
What happens when you put government content firmly in the hands of content experts rather than policy people? GOV.UK has created new content design principles, including a style guide based entirely on online best practices and user testing. The days of complicated sign-off and approval are gone. Now content creators write based on user needs only, and content is simply fact-checked for accuracy before publication.
Learn how the Government Digital Service is using content strategy to talk to UK citizens in an active tone that’s easy to understand and act upon.
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