Revolutionising Government Content

A session at Confab London 2013

Tuesday 26th March, 2013

12:00pm to 12:30pm (GMT)

​What happens when you put government content firmly in the hands of content experts rather than policy people? GOV.UK has created new content design principles, including a style guide based entirely on online best practices and user testing. The days of complicated sign-off and approval are gone. Now content creators write based on user needs only, and content is simply fact-checked for accuracy before publication.

Learn how the Government Digital Service is using content strategy to talk to UK citizens in an active tone that’s easy to understand and act upon.

  • Understand how to use evidence to support a large-scale content strategy.
  • Hear how user needs drive the stats, metrics and decisions about what goes on the site (and what doesn’t).
  • Learn how a to create a content strategy when you’re talking to “everyone”—in this case, every person in the entire UK.

About the speaker

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Sarah Richards

Content Design Lead, Government Digital Service

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Confab London 2013

England England, London

25th27th March 2013

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Time 12:00pm12:30pm GMT

Date Tue 26th March 2013

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