Getting Executive Sponsors for Your Content Strategy Initiatives

A session at Confab London 2013

Tuesday 26th March, 2013

1:30pm to 2:00pm (GMT)

​Identifying the right stakeholders and getting them excited about your strategy is important, but it’s essential to find a sponsor—the person who will fund the project, stake a claim in it, and put his credibility on the line for you. Find out why you need a sponsor, how to find the right person, and how you can successfully gain endorsement.

  • Understand why having a sponsor is key to making your project a success.
  • Hear which metrics matter most to executives.
  • Learn facilitation techniques for seeking and retaining sponsorship.

About the speaker

This person is speaking at this event.
Mathew Varghese

Content Architect, Citrix

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Confab London 2013

England England, London

25th27th March 2013

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Time 1:30pm2:00pm GMT

Date Tue 26th March 2013

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