We hear a lot about future-proofing content so it can be useful and usable in a world where content consumption changes every day. Structured content is in, metadata rules, and mobile comes first. But what about future-proofing our authors? How do they keep up? What organisational mindsets need to change so our authors are prepared, have the right skills, and are working in an environment that supports what they have to do?
- Discuss some of the challenges facing authors today including understanding the concept of ‘writing for the chunk, not the page', why we can no longer rely on previewing content prior to publishing, and how decentralised publishing models have weakened editorial control.
- Discover the attitude shift needed from an organisational point of view and why strong brand identity and clear messaging are more likely to empower authors to succeed than overly prescriptive style guides.
- Dive into some of the mechanics of writing for the web. What traditional concepts are still relevant, and what needs to change? See why it's becoming even more important for authors to understand calls to action, metadata, and content prioritisation.