Tuesday 26th March, 2013
2:50pm to 3:30pm
As our content strategy work becomes more technically sophisticated, it gets easy for us to dismiss its editorial facets as “all that voice and tone stuff”—but when we do, we build on shaky foundations. Erin walks through the most effective ways to use editorial strategy to synthesize other areas of CS practice, and digs into the editorial decisions, skills, and sensibilities at the heart of large-scale content projects.
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