Wednesday 27th March, 2013
9:00am to 5:00pm
Dealing with web content is hard. It’s complicated, expensive, time-consuming, and often overwhelming. The bad news is that, even though it’s the reason people come to your website, it’s also the #1 killer of a good user experience. The good news? The practice of content strategy can save it by tackling the tough issue of content right from the start of your design process.
How does it work? Who can do it? What if your clients and boss don’t want to pay for it? To answer these questions and more, Kristina Halvorson will introduce you to the process and tools of content strategy. She’ll also speak directly to its challenges (how to overcome) and opportunities (how to seize them!).
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