Content Strategy 101: Start Here

A session at Confab London 2013

Wednesday 27th March, 2013

9:00am to 5:00pm (GMT)

​Dealing with web content is hard. It’s complicated, expensive, time-consuming, and often overwhelming. The bad news is that, even though it’s the reason people come to your website, it’s also the #1 killer of a good user experience. The good news? The practice of content strategy can save it by tackling the tough issue of content right from the start of your design process.

How does it work? Who can do it? What if your clients and boss don’t want to pay for it? To answer these questions and more, Kristina Halvorson will introduce you to the process and tools of content strategy. She’ll also speak directly to its challenges (how to overcome) and opportunities (how to seize them!).

  • Learn about the fundamentals of content strategy and how to explain them to your stakeholders
  • Get an up-close look at core content strategy processes and associated key deliverables
  • Work with other workshop participants to hone your new content strategy skills
  • Discover Kristina’s secrets to selling content strategy to clients or within your organisation

About the speaker

This person is speaking at this event.
Kristina Halvorson

Brain Traffic / author, Content Strategy for the Web

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Confab London 2013

England England, London

25th27th March 2013

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Time 9:00am5:00pm GMT

Date Wed 27th March 2013

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Books by speaker

  • Content Strategy for the Web
  • Content Strategy for the Web

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