Wednesday 27th March, 2013
9:00am to 5:00pm
We all know that content written for print doesn’t work well on the web, and we’re discovering that content written for the web doesn’t work well on mobile. Some companies are creating a desktop version of their content and a mobile app version resulting in two sets of content that must be maintained. Others are relying on responsive design to automatically adapt the desktop web to multiple screen sizes, but just because you can shrink down a graphic or display content in a single scrollable list doesn’t mean that the content effectively adapts to the responsive design.
So how do you create content that works well for both web and mobile? It’s not by creating it for the desktop and then recreating it for mobile. That is much too time consuming, costly, and error prone. You need to create structured modular content that is designed to adapt to the device. This means writing content once, and by using a building block approach, automatically adapting that content to the screen size of the device or the needs of the customer.
To create structured modular content you need content models and structured writing guidelines to help writers effectively write to the models. This workshop teaches you how to create content models and the content supported by those models.
Content models define how content is structured to support reuse and consistency; they identify where content can be reused, how it can be reused, and they indicate what metadata applies to each element. Structured writing provides the standards for how to structure and write each element identified in your models.
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