Monday 3rd June, 2013
3:00pm to 4:00pm
The value of content strategy is hard to measure and even harder to forecast—so much so that for many content strategists, the hardest part of the job isn't even the content strategy work itself! It's getting your hands untied so that you can help the organization or client take action.
Data is what sets you free. By learning how to tell the story of your content and audience with data, you'll be able to move onward from just TALKING about content strategy to actually DOING it!
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