Write like a human, think like a robot

A session at Confab Minneapolis 2013

Tuesday 4th June, 2013

1:40pm to 2:40pm (CST)

Great content is human, refreshing, and relatable—not robotic. But the more users expect content to cross devices and platforms, the more we need to think like our robot friends.

No designer can lay out thousands of pages to make sure every possible permutation of a large responsive site looks right. No Readability editor can review every article someone saves and decide which elements are important. No magical elf can add cross-reference links to every deep layer of content.

Instead, we must rely on systems that automatically determine how content should be assembled, rendered, formatted, and connected. And the more we understand how these systems work, the better we can put them to work at ensuring our content stays lively and lovable, wherever it goes.

About the speaker

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Sara Wachter-Boettcher

Content strategist. Feminist. Author, Content Everywhere. Co-author, Design for Real Life.

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Time 1:40pm2:40pm CST

Date Tue 4th June 2013

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  • Content Everywhere

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