Connected Experiences /

A session at Most Contagious 2013 NYC

Wednesday 11th December, 2013

4:25pm to 5:25pm (EST)

Marketing is becoming multi-sensory. We’ll show how brands are experimenting with enhancing and personalizing the customer experience and what this means for the future of communications.

About the speakers

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Dan Southern

Senior consultant, Contagious Insider

Dan Southern joined Contagious in December 2010 to work on its ever growing consultancy division, Insider. Since joining he has worked with clients such as Louis Vuitton, Nike, Sony Ericsson and BBC Worldwide on a diverse set of projects, but always with the aim of helping them to do better in an increasingly complex environment for marketers. In addition to leading projects, presentations and workshops for Insider, he writes for the quarterly magazine and Feed service. He also regularly delivers Contagious keynotes around the world.
Dan started out at Ogilvy, working on strategy in its Sport and Entertainment team, before heading to Xtreme Information’s consultancy division, to work with brands including Orange, Honda and UPC. He has a first class degree in economics, an eye for a good piece of public transport upholstery and a crippling love of Wolverhampton Wanderers.

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Julia Schwarz

Co-founder and Director of Research, Qeexo

As a PhD student from Carnegie Mellon University, Julia works on developing new interaction techniques in the domain of Natural User Interfaces, specifically touch and freespace gesture. At Qeexo, she works on bringing some of these inventions out of the lab and into the hands of millions. Her research lies at the intersection of computer vision, machine learning, and human-computer interaction as she works to come up with ways to better help computers augment human intellect.
Prior to founding Qeexo, Julia worked on developing freespace gesture interactions for the Xbox One Kinect, and has worked on numerous projects at Microsoft Research and Google. Hailing from Seattle, WA, Julia now resides in Pittsburgh, PA.

This person is speaking at this event.
Ed Sanders

Head of Marketing, Google Glass

Ed currently heads marketing for Google Glass, one of the products developed inside Google [x], Google’s innovation lab which has also hatched projects like self-driving cars and balloon-powered internet for everyone.
Until his move to California, Ed was based in New York at Google’s Creative Lab, a small group of creative people leading marketing’s creative efforts, helping communicate to users the magic of Google products and the spirit of the people who make them.
Ed has run major marketing, branding and design-related initiatives at Google, for YouTube, Android, Chrome, Apps, Google TV and other Google business and consumer products, working closely with many global agencies and partners. Prior to this he led marketing for YouTube in Europe, working closely with rights holders, content partners, NGOs and institutions in using YouTube and other Google products to help drive their respective businesses.
A former media and M&A lawyer, he worked in sport & entertainment marketing in Sydney, Beijing and London and founded a digital and linear entertainment rights business in the Pacific Rim, working with clients like Warner Bros, the International Olympic Committee, the International Rugby Board and the Chinese Ministry of Culture. He has an MBA from INSEAD
and honors degrees in Arts and Law from the University of Sydney, Australia.
He is a rugby-loving Francophile whose favorite room in the house is the kitchen. He has a vibrant passion for the arts, in particular for theatre, film and music; writing, recording and performing his own songs, usually while cooking.

Next session in Main Auditorium

5:25pm Design by Chris Barth and Richard Seymour

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Time 4:25pm5:25pm EST

Date Wed 11th December 2013


Main Auditorium, The TimesCenter

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