Everything I Needed to Know About CRO I Learned from Direct Marketing

A session at Conversion Conference

Tuesday 11th June, 2013

10:35am to 11:20am (CST)

About the speakers

This person is speaking at this event.
Debra Zahay Blatz

Professor and Department Chair, St. Edward's University: digital marketing strategy, social media, database marketing analytics/management

This person is speaking at this event.
Brian Massey

Conversion is the science of turning Web visitors into leads and sales. It also makes the Web more interesting. bio from Twitter

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Time 10:35am11:20am CST

Date Tue 11th June 2013

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Books by speaker

  • Digital Marketing Management: A Handbook for the Current (or Future) CEO
  • Internet Marketing: Integrating Online and Offline Strategies 3rd (third) Edition by Roberts, Mary Lou, Zahay, Debra published by Cengage Learning (2012)

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