Big data or big hype? How big data is transforming customer experience

A session at Customer experience 2013

  • Chris Kirby

Monday 6th May, 2013

11:00am to 11:40am (EST)

This presentation will examine the growing prevalence of Big Data across Australian organisations. It explains why being good at using and understanding Big Data is critical for driving better Customer Experience design; and details how leading Big Data organisations manage, use and operationalise insights gained through Big Data.

About the speaker

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Chris Kirby

Chris Kirby is Fifth Quadrant’s Head of Research and Analyst Services

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Time 11:00am11:40am EST

Date Mon 6th May 2013

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