Monday 6th May, 2013
12:30pm to 1:10pm
Organisations that work through intermediaries, partnerships, brokers, or distribution networks struggle to connect to customers in meaningful ways. But do they even need direct end-user access to design engaging experiences? Encouragingly, there are ways to accommodate not having a one-to-one relationship with customers. We’ll explore how to gain insight to end-customers’ experiences and articulate it effectively for all stakeholders.
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