An experience vision: The bridge between experience strategy and execution

A session at Customer experience 2013

Monday 6th May, 2013

4:40pm to 5:20pm (EST)

A clear unifying experience vision is essential for a successful customer experience strategy. Organisations that go without risk wasting money on unaligned initiatives, not understanding the root cause of their issues and delivering an inconsistent customer experience. A vision tells a story – it is the collective voice of the employees, organisation, and customer. It articulates the strategy for both the organisation and the end experience as a vision on a page – a clear, concise reminder of where we are going and why we are going there.

Aine will be talking about why organisations need an experience vision, the value it delivers, and what it needs to contain to be an effective tool throughout project delivery.

About the speaker

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Aine O' Mahony

Business owner, strategist, passionate advocate of human centered innovation. bio from Twitter

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Time 4:40pm5:20pm EST

Date Mon 6th May 2013



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