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Join us to explore how Customer Reference Programmes (CRPs) help fuel business growth and build customer engagement.

A session at Strategic Customer Reference Programmes - more than just case studies!

Tuesday 16th April, 2013

3:00pm to 6:00pm (GMT)

Our key speaker is Claire Grove, Senior Manager, Global Customer Reference Strategy at Juniper Networks, who will give you some tips and insight - garnered through 15 years of customer reference experience in one guise or another.

At this event, you will learn:

How your CRPs add value to your organisation and help you build the business case
How to prepare for success from day one
The steps to take to build a scalable programme aligned to your business' strategy
About defining success: the move from 'just' building case studies, to a fully fledged customer engagement model

During this event series, we have been joined by marketing executives from companies such as IBM, Toshiba, Workday, Active Risk, Convergys, EMC, and Salesforce.com among others.

Join leading technology companies and Ice Blue Sky at this exclusive event, which includes presentations followed by in-depth discussion and debate.

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When

Time 3:00pm6:00pm GMT

Date Tue 16th April 2013

Session Hash Tag

#custref

Short URL

lanyrd.com/scftcx

Official session page

events.icebluesky.com

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