Thursday 23rd May, 2013
4:26pm to 4:48pm
The structure of the creative and digital content and services industries has radically changed. Old business models – and their financing, staffing and organisational structures - and their client/ customer relationships, have been replaced by flexible, project-based and predominantly small/micro firms in B2B as well as direct services provision (e.g. FinTech). From our research, many DE firms contract staff ‘off balance sheet’, abroad, managing complex operations that seem small to the outside world. Official data and policy bypasses these small firms (employing <10) and has not kept pace with these new ways of working and their business support needs, including premises/workshop space, ICT infrastructure, the importance of clusters (e.g. DS) and their skills needs. One example is that the government Culture ministry (DCMS) removed the digital software sector from its definition and measurement of the national creative industries in 2011 (despite ‘Digital Britain’), whilst national and European innovation surveys (CIS, EIS) exclude these small firms – both therefore understate this vital digital economy and its innovative potential and impact. This talk will present the ‘state of art’ on new economic models in the digital sector in the UK and internationally, with examples and questions around how they might get better recognition and support from both government, investors and larger industry.
Chair, Brunel Design/Co-Innovate
Graeme is Professor of Design and director of the Creative Industries Research Network at Brunel University. He was a keynote speaker at DS11 (Mapping the Digital Economy) and Tech City panellist at DS12 where he ran the Sustainable Society roundtable. He is a founding member of the DE Sustainable Society Network+ http://sustainablesociety.ning.com/. Co-Innovate is a new GLA-ERDF project leed by Brunel using design-thinking with SMEs in the regional economy.
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