Friday 24th May, 2013
11:35am to 11:55am
Social capital is a fancy way of describing a very core human concept - we establish bonds with other humans based on trust and authority, and these bonds influence our decisions. Being able to influence somebody's decisions is valuable. We all do it when we recommend a film to a friend, or encourage a colleague to try out our favourite sport. It existed before social media - but it was really hard to identify, quantify and benefit from above and beyond the brownie points we get from others when we recommend something awesome. With publicly available social media data and ever-advancing algorithms to analyse them, there's a big opportunity to make social capital visible - and turn it into real capital. At the moment, we're only at the beginning of this shift: you can get special rewards from companies, but what if you could get your dream job based on a score, or find a new partner? We want to explore what this means for us as an increasingly social-media-savvy society, and what some of the unexpected consequences might be.
Commercial guy, PeerIndex
Craig is one of the UK's leading Influencer Marketing researchers and practitioners. Having produced research alongside IBM and PeerIndex, he joined the PeerIndex commercial team in 2012 and has worked on the planning and execution of Influencer Marketing campaigns for clients from multinationals Ford and Samsung, to brilliant startups such as Flavrbox and Seedrs, from both the B2C and B2B perspectives.
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