Social influence, media and marketing

A session at Digital Shoreditch Festival 2013

Friday 24th May, 2013

4:50pm to 5:10pm (GMT)

A great deal of marketing activity is still based on the idea of Rational Economic Person. People make choices by examining rationally the attributes of the alternative offers. This view of the world is less and less valid. Increasingly, in many consumer markets – not just those which are primarily web based – people choose on the basis of what their reference group has chosen. Identifying the relative importance of this social influence and of ‘rational’ choice is the fundamental basis of successful marketing in the 21st century

About the speaker

This person is speaking at this event.
Paul Ormerod

Director, Synthesis IPS, Partner, Voltera, and Author

Paul Ormerod is a British economist who is researching complexity, complex systems, nonlinear feedback, the boom and bust cycle of business and economic competition.

Next session in Assembly Hall

5:10pm Devices and desire by Rory Sutherland

26 attendees

  • Adam Barley
  • Alasdair Thin
  • Ben Selby
  • Christina
  • Aisling Foley
  • Anna Walters
  • Graham Booth
  • Julian Blake
  • Kam (Bansal) McKenzie
  • KC Chan
  • Leanne
  • Leanne Summers
  • lilianchao
  • Lizabel Stella
  • Luke Cassidy
  • matt box
  • Hayley
  • Naomi Morton
  • Nick Gassman
  • Paul Ormerod
  • Peter Nazarov
  • Rob Cheyne
  • Rob Brown
  • Sara Hill
  • Scott Stockwell
  • Tom Dolan

3 trackers

  • Peter Treacher
  • Jon Maybury

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Time 4:50pm5:10pm GMT

Date Fri 24th May 2013


Assembly Hall, Shoreditch Town Hall

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