Friday 24th May, 2013
2:10pm to 2:30pm
This talk is all about attention. Our happiness is determined by what we pay attention to. The allocation of attention is therefore critical in understanding how the inputs into happiness (income, health, etc.) are converted into the outcome of happiness. What we attend to does not simply determine our happiness, it drives our behaviour too. Attention is the glue that holds our lives together. In addition to being consciously decided upon, what we attend to is also greatly influenced by automatic and unconscious processes. Designing the right contexts is therefore essential to paying attention to stimuli that make us happier.
Professor of Behavioural Science
Paul Dolan is Professor in the Department of Social Policy at the LSE. He has previously held academic posts at York, Newcastle, Sheffield and Imperial, and has been a visiting scholar at Princeton.
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