DMA's Technology Summit 2013

The Direct Marketing Association

30 April 2013

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4 speakers

  • Harper Reed @harper Chief Technology Officer Obama for America 2012
  • Steve Plimsoll @splimsoll Chief Technology Officer for Mindshare Worldwide and WPP Data Alliance
  • Steve Forde @stevieforde Head of Viewer Relationship Management, Channel 4

4 known attendees

  • Harper
  • Steve Plimsoll
  • Steve Forde
  • Prof. Dr. Phil Klaus

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Related books

  • StoryBranding(TM) 2.0 (Second Edition) - Creating Stand-Out Brands Through the Purpose of Story
  • Adland: A Global History of Advertising
  • StoryBranding: Creating Stand-Out Brands Through The Power of Story
  • Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness

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