The Battle for the Marketing Cloud

A session at The Battle for the Marketing Cloud

Startup CEOs on taking a chunk of the skyrocketing marketing technology budget.

Join Mike Maples Jr., Managing Partner of FLOODGATE, and a panel of CEOs for an in-depth discussion on how their companies are battling for a piece of the marketing budget.

Gartner predicted last year that CMOs would spend more on technology than CIOs by the year 2017. That’s been validated by recent startup acquisitions, IPOs and funding in the marketing software industry.
Fast-moving startup founders in event marketing (DoubleDutch), data analytics (KISSmetrics) marketing automation (Genius.com), and influencer marketing (Traackr) will share their experiences selling to the CMO, debate the rise in marketing tech budget, and explain how companies can set themselves up for success.

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Date Tue 22nd October 2013

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