Accessibility as Innovation

Many organisations seem to fear that making their products accessible means dumbing them down: they might then work for everyone, but they will lose a lot of their pizzazz in the process.

Jonathan Hassell will present the contrary view - that organisations that really look into the different needs of their disabled audiences often find this breaks them out of fixed positions, allowing them to take innovative leaps in product design.

Using examples from the typewriter to the iPhone classic ‘Zombies, Run!’ and his own recent projects involving the Microsoft Kinect games controller, Jonathan will guide you through a way of thinking about product development which is inclusive, creative and potentially very lucrative.