Making a difference in the attention economy

A session at Echelon 2013: Driving Asia's Tech Industry Forward

Wednesday 5th June, 2013

10:30am to 11:10am (SMT)

“Life is Not Complete Without Shopping”, said a famous Singaporean almost 20 years ago. Since then, new media, social media and mobile have taken by storm the hands and the eyes of consumers, with – at least from a global perspective – a specific frenzy in South-East Asia.

Such a level of consumption, when enhanced with e-commerce ventures, online payment infrastructure, and social media highest stats in the world, paves the way for comprehensive shopping experience.

How could consumers be more on mobile? Can engagement on social media and community effect drive sales effectively? What are the new ways to attract attention in an always more limited available time and space? When and where should brands innovate in a fast-changing environment?

We’ll review with the panelists and their expertise in trends and strategic planning this new, augmented experience and what we can expect in a near and distant future. Wearable device? Ultra-targeting? 3D-printed customized products shared by the community?

Let’s gain the high-levels of futurology for an hour.

About the speakers

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Martin Pasquier

Founder & Partner - Agence Tesla

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Ernest Kim

Strategic Planning Director - XM Asia Pacific

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Tara Hirebet

Head of Asia Pacific - Trendwatching.com

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Chi Tran

Vice President, Chief Technology Officer, Asia Pacific - OgilvyOne

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Rob Bratby

Managing Partner - Olswang Asia LLP

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Valerie Rozycki Wagoner

Founder & CEO - ZipDial

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Time 10:30am11:10am SMT

Date Wed 5th June 2013

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