by Ben Hart
ll good marketing requires a plan of attack, and much of the trick in attracting the right opportunities is building a reputation of note and creating a professional services brand that the right people want to be a part of and work with.
Ben will share insight and best practice to guide mapping contemporary marketing activity to the where and how of reaching and retaining your target audience, all in the context of results whilst reflecting business goals.
After the marketing, how do you get the business?
Professionals do not like “selling”. But you must get the business somehow?
Caroline will share with you actions that you and your team can do to get and keep the client.
by Emily Miller
Does your LinkedIn profile reflect who you are and what you do in an interesting, engaging way?
Are you using LinkedIn to grow your business and strengthen your current relationships with clients?
Emily Miller, MD of Marshall Walker, helps her clients get the best out of LinkedIn…
She has worked in Marketing and Business Development within the professional services sector for over 15 years and has an MBA from the London Business School.
by Daryl Woodhouse
With the current state of the economy, never has it been more important for businesses of all shapes and sizes to be more focused and more creative in making their services stand out above the competition – especially in the professional services sector.
Daryl will be generously sharing insight to the ABPs’ simple but effective 4D approach to business growth through cultural change, transferable trust, strategic partnerships and targeted new business development.
by Iain Clark
Marketing is about a customer feeling that you are a perfect fit for their needs?
One of the most powerful ways to differentiate yourself from the competition is you.
More specifically a video of you explaining 3 reasons why you are different.
In this talk Iain will explain how to create videos which convert web site visitors into paying clients.
He will also cover techniques on how to use video on social media to bring more targeted visitors to your website.
Questions and answers from the floor to the speaking panel.
26th June 2013