Planning a marketing strategy

A session at Effective online and offline marketing for professional services firms

Wednesday 26th June, 2013

2:30pm to 2:50pm (GMT)

ll good marketing requires a plan of attack, and much of the trick in attracting the right opportunities is building a reputation of note and creating a professional services brand that the right people want to be a part of and work with.

Ben will share insight and best practice to guide mapping contemporary marketing activity to the where and how of reaching and retaining your target audience, all in the context of results whilst reflecting business goals.

About the speaker

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Ben Hart

Professor of Marketing at Hult International Business School

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Time 2:30pm2:50pm GMT

Date Wed 26th June 2013

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