Radio in the 1920’s; TV in the 50’s; the Internet in the 1990’s; the mobile and social media platforms of today….
Engagonomics draws on the past to illustrate how these respective technologies have transformed the modern world - and how each phenomenon has had a profound effect on the way that successful businesses communicate with their customers.
Using examples from Global organisations, we illustrate how they tailor their ‘creative accent’ to the technology and channel utilized, in order to maximise market engagement. We unpick the process behind their changing tone of voice, revealing that rather then jumping on a new media bandwagon, it is based on constant re-imagination of the relationship between their brand promise, emerging technologies, their customers and return on investment.
• The seminar includes 10 examples of best practice in rolling out successful social media engagement initiatives
• We examine varying uses of social media: acquisition, retention, social commerce and social CRM
• We consider the relevance of social channels in relation to location, Global and regional market footprints
• We focus on ROI models, campaign attribution and the development of quantifiable business value
And in the context of the post-industrial urban regeneration that transformed the canals of Birmingham’s Gas Street basin, created the East Side silicon statement that is Millennium Point and the established Birmingham’s Bull Ring as one of the world’s shopping capitals, we ask the audience… “How do you think your organisations creative accent will change as we approach 2020?”
Millennium Point, Curzon Street, B4 7XG
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