Living with contradictions: A conversation starter.

A session at Explorers Festival

Thursday 7th November, 2013

5:00pm to 5:30pm (LMT)

The business world is full of paradoxes but as an entrepreneur you have to face and overcome them.

About the speaker

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Luis Eduardo Dejo

UX Innovation Strategist, Telefonica Digital

Luis has become a hybrid professional between business and design. With a background in Business Administration (PUC Peru) and an over-10-year career in marketing at different FMCG companies in Peru and some countries in Latin America, he attained a masters degree in Design Methods at IIT Institute of Design and achieved a different perspective of business, users and…life.
After some projects in social innovation and in design research and strategy in the US and India, he joined the Global UX Team at Telefonica Digital in Madrid as a design researcher and strategist, and is currently helping the team with the WHYs and the HOWs, while bridging business with design (and viceversa). Luis is curious about people and passionate about food, loves cooking, traveling and sharing stories.


Next session in CGD Auditorium

6:30pm How the environment shapes good service design strategy by Lawrence C Abrahamson

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Explorers Festival

Portugal Portugal, Lisbon

6th8th November 2013

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Time 5:00pm5:30pm LMT

Date Thu 7th November 2013


CGD Auditorium, Beta-i, Edificio Central Station

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