Thursday 7th November, 2013
5:00pm to 5:30pm
The business world is full of paradoxes but as an entrepreneur you have to face and overcome them.
UX Innovation Strategist, Telefonica Digital
Luis has become a hybrid professional between business and design. With a background in Business Administration (PUC Peru) and an over-10-year career in marketing at different FMCG companies in Peru and some countries in Latin America, he attained a masters degree in Design Methods at IIT Institute of Design and achieved a different perspective of business, users and…life.
After some projects in social innovation and in design research and strategy in the US and India, he joined the Global UX Team at Telefonica Digital in Madrid as a design researcher and strategist, and is currently helping the team with the WHYs and the HOWs, while bridging business with design (and viceversa). Luis is curious about people and passionate about food, loves cooking, traveling and sharing stories.
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