Thursday 7th November, 2013
6:30pm to 7:00pm
In this talk Lawrence Abrahamson, from IDEO, will explore how the environment shapes good service design strategy and give a few examples.
Experience Designer, IDEO
Lawrence Abrahamson is a licensed architect and designer who brings to IDEO 15 years of professional experience working on interdisciplinary teams in international contexts. From home bases in Singapore, New York, Washington, DC, Portland, OR, and now Chicago, Lawrence has collaborated on a variety of retail, brand, healthcare, workplace, higher education, and scientific research projects for clients such as Walgreens, Reebok, Memorial Sloan-Kettering, Novartis, Pokemon USA, and Publicis Asia.
A staunch advocate for the end user, Lawrence is passionate about using environments as a mode of strategic planning and service design. Before joining IDEO, Lawrence founded Smartsmart, a design- and experience-consulting firm in Singapore and was a Visiting Researcher in the Digital Creative Center at Nanyang Technological University, where he investigated an Asian perception of space and how these cultural elements can inspire experience and service design everywhere.
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