Friday 8th November, 2013
2:00pm to 2:15pm
The story behind Machina - the startup that is creating a jacket with embedded intelligence and sensors that is paving the road for an new generation of "intelligent" clothes that will allow you to monitor your health, life style and even be creative!
Creator, Machina Wearable Technology
Linda Franco, entrepreneurial tech-fashionista, started out studying marketing and strategic design at Centro University in Mexico City. Shortly after, she co-founded The Gyzu Experiement, a web design and development firm, and alongside this she set up the Plan de Escape prison project which taught male inmates the ins and outs of fashion and trends with the end goal of creating their own fashion label.
As for her current projects at Machina Wearable Technology, Linda and her team are taking the industry to the next level with the idea of open source in wearable tech. She is on a cutting edge when it comes to creating interactive wearable tech design that can be worn by anyone, in consideration with its aesthetics and functionality.
Sign in to add slides, notes or videos to this session