How to Build the Perfect Product Your Users Want But Can't Describe

A session at Frontend Conference Zurich 2013

Friday 30th August, 2013

10:00am to 11:00am (CET)

Building a great product is one of the most difficult challenges in software. But how do some companies continually deliver great products that their users love while others provide hated products that lack creativity? Simply asking your users what they want often doesn't lead to success either!

Drawing from years of experience delivering complex, domain specific products across many different industries, my talk will focus on techniques that will help you deliver a great product that your users will love, even if they can't articulate it themselves!

About the speaker

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John J Peebles

CEO at Administrate: Software that Transforms Your Training Business

John Peebles is the CEO of Administrate, an online training administration system built just for training providers. John has spent the past 12 years growing healthcare and education technology startups in America and Scotland. He is passionate about education, great teamwork, and technology and often speaks on these subjects around the world.

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11am UX for Virtual Reality (Games) by Janina Woods

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Time 10:00am11:00am CET

Date Fri 30th August 2013

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