Forrester's Forum For Marketing Leaders

Create Brand Advantage With Perpetually Connected Customers

18 19 April 2013

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14 speakers

  • Alexandra Morehouse Chief Marketing Officer, Kaiser Permanente
  • Christopher Swope @swopeful Senior Vice President, Strategic Alliances and Innovation, Live Nation Entertainment
  • Dennis Shirokov @shirokovd Director, Interactive Marketing, FedEx Services
  • Nigel Burton Chief Marketing Officer, Colgate-Palmolive
  • Paul Walsh @PaulEWalsh Vice President, Weather Analytics, The Weather Channel
  • Peter Horst @peterhorst Senior Vice President of Brand Marketing, Capital One
  • Raj Rao Vice President, Global eTransformation, 3M
  • Richard Char Managing Director and Global Head of Digital Networks and Retail Services, Citi Enterprise Payments
  • Christine Overby @coverby Vice President, Practice Leader - Interactive Marketing
  • Josh Bernoff @jbernoff Senior Vice President, Idea Development

14 known attendees

  • Lauren Blackburn
  • Christopher Swope
  • Dennis Shirokov
  • Nigel Burton
  • Paul Walsh
  • Peter Horst
  • Raj Rao
  • Richard Char
  • Christine Overby
  • Josh Bernoff
  • Melissa Parrish
  • Nate Elliott
  • Rob Brosnan
  • srepps

4 people tracking this event

  • Shawn Smith
  • Erica Lee
  • Vik Singh
  • Anna Quintero

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  • Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity
  • The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
  • Neuromarketing in Action: How to Talk and Sell to the Brain

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