25 April 2013
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Did you know that 54% of B2B marketers plan to increase their content marketing spending this year? Or that on average, marketers are using 5 social distribution channels as part of their marketing mix, with the most popular being LinkedIn?
Join us for a free webinar that will explore best practices for using video as part of your content marketing mix in 2013. We will also be discussing the results of a recent survey of over 1,400 marketing professionals who were asked about their content marketing strategies and plans for 2013. In addition we will look at how brands shifted their marketing investments last year and what budget priorities look like for 2013.
You will learn about:
> Content marketing tactics that marketers are investing in for 2013
> The top performing content marketing strategies from 2012
> How social media is being integrated into content marketing
> How mobile and video play into content marketing strategy
> How best in class brands are using video in their content marketing mix