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Panel: The Business of Social

A session at FT Digital Media Conference 2013

Thursday 25th April, 2013

11:30am to 12:30pm (GMT)

  • How can you use social media to drive sales?
  • Is it worth spending money to advertise on social networks rather than letting fans, followers and word of mouth do the work for you?
  • How are publishers and brands successfully measuring the effectiveness and ROI of their social media campaigns?

About the speakers

This person is speaking at this event.
Clara Shih

CEO @HearsaySocial. $SBUX Board Director. Author, The Facebook Era. http://thefacebookera.com/media.php bio from Twitter

This person is speaking at this event.
Gilles Storme

Vice President Advertising Sales EMEA, King.com

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Richard Moross

CEO & Founder, Moo.com

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Richard Waters

West Coast Managing Editor, Financial Times

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Christian Hernandez

Director UK & Pan-Euro, Facebook

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When

Time 11:30am12:30pm GMT

Date Thu 25th April 2013

Session Hash Tag

#FTMedia13

Short URL

lanyrd.com/scfzgb

Official event site

www.ft-live.com/digitalmedia

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Books by speaker

  • The Facebook Era

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