Friday 4th October, 2013
3:45pm to 4:45pm
Panelists: Andrea R. Burbank (Pinterest), Jen Dolson (Facebook), Leslie Nguyen (Box), Mona Gandhi (AirBnB)
Abstract: Often, seemingly small tweaks to a product yield hugely different outcomes. Ask the Obama campaign, who received more than six times more donations by varying email subjects — and the office pool guessed wrong! When intuition falters, A/B testing allows you to try different variants and measure users’ responses. We discuss the design of both basic and sophisticated A/B testing frameworks, as well as the pitfalls involved in running experiments.
Speakers: Andrea R. Burbank, Jen Dolson, Leslie Nguyen, Mona Gandhi
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