Data-driven Design through A/B Testing

A session at Grace Hopper Celebration of Women in Computing 2013

Friday 4th October, 2013

3:45pm to 4:45pm (CST)

Panelists: Andrea R. Burbank (Pinterest), Jen Dolson (Facebook), Leslie Nguyen (Box), Mona Gandhi (AirBnB)

Abstract: Often, seemingly small tweaks to a product yield hugely different outcomes. Ask the Obama campaign, who received more than six times more donations by varying email subjects — and the office pool guessed wrong! When intuition falters, A/B testing allows you to try different variants and measure users’ responses. We discuss the design of both basic and sophisticated A/B testing frameworks, as well as the pitfalls involved in running experiments.

Speakers: Andrea R. Burbank, Jen Dolson, Leslie Nguyen, Mona Gandhi

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Time 3:45pm4:45pm CST

Date Fri 4th October 2013

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