Presentation: "Mobile, Metrics & Meyham"

A session at GOTO Zurich 2013

Thursday 11th April, 2013

10:20am to 11:10am (CET)

When delivering mobile solutions, many people often try to bring a 1-to-1 mind-set of analytics to mobile from their desktop-web experiences; however, mobile is too young. Although not in its infancy, it's still much like the wild west. Before planting analytic hooks into our mobile applications we must understand the story first before mining for data — there's more besides just focusing on the physical limitations. This session will present 6 mobile metric categories that will help you make decisions on how to forecast what features to cut, expand or attract more attention with.

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vince baskerville

UX Director @CallRail

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Time 10:20am11:10am CET

Date Thu 11th April 2013

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