Presentation: "Lean Startup: "Perseverance" vs. "Genchi Gembutsu""

A session at GOTO Zurich 2013

Thursday 11th April, 2013

11:30am to 12:20pm (CET)

You may choose to attend my presentation based on this abstract. Therefore this is my minimum viable product (MVP) for you. With an MVP, Startups can quickly test if customers like the product:

The myth goes that the more perseverance, brilliance, good timing and a good product, the higher the chance for success. I will show you why exactly the opposite is true: Survival is highly correlated with the successful application of the "Build-Measure-Learn Feedback Loop". The fact that this process can be learned and taught is the final kill of the myth. I will focus on "genchi gembutsu" or "go and see for yourself" which enables you to test an MVP based on deep first hand knowledge.

You can reach me under fredi(at)pragmatic-solutions.ch and let me know if my MVP meets your expectations and if not, what you miss. Please note that my presentation addresses both ICT and non-ICT people.

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Time 11:30am12:20pm CET

Date Thu 11th April 2013

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