Walking the line:The Role of Product Development - Paul Dawson, Flux

A session at HCID2013

Wednesday 17th April, 2013

1:00pm to 1:40pm (GMT)

Product development is, or at least should be, a user-centred discipline, but often has a strained relationship with the design teams that have to bring that product to life. We’ll look in this session at what the role of Product Development is, how more and more companies are thinking of their digital services as ‘product’, and the very thin line Product Development has to tread in the user-centred design process between empowering a design team, and potentially alienating them altogether.

Paul Dawson is a founding Partner at Fluxx, a product and service innovation company working with companies like Selfridges, EMAP (Top Right Group), The Sun and The Times newspapers, Barclays and More Th>n. For 15 years he led customer experience projects for brands like Tesco, Virgin Atlantic, BBC and Setanta. He also built one of the best user-centred design teams in Europe (according to Forrester) at digital agency Conchango. At Fluxx, he specialises in innovation techniques and in Product Development, driving products and propositions that are loved by consumers and create value for the brands they work with.

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Paul Dawson

Partner at Fluxx : Experience Design & Innovation - formerly Experience Director at EMC Consulting and Conchango bio from Twitter

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England England, London

17th April 2013

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Time 1:00pm1:40pm GMT

Date Wed 17th April 2013

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