Has Business Accepted User-Centred Design? - John Waterworth, Foolproof

A session at HCID2013

Wednesday 17th April, 2013

2:10pm to 2:50pm (GMT)

We regularly hear commentators argue that research and creativity don't mix. That research drives design to vanilla solutions and allows unsophisticated consumers to kill great ideas before they are fully formed. At Foolproof our experience is different. We know that the greatest innovations come from a deep understanding of the people who will use a product or service. And we are seeing this reflected in the work we are doing with our clients.
In this talk John will use examples from recent Foolproof projects to show how research insights can lead to creative solutions, and how our clients are transforming their businesses around their customers to drive innovation.

John is a senior user experience consultant at Foolproof working with clients such as BBC, BSkyB, BUPA, Google, HSBC, Investec, Shell, Tesco and Unilever. His sweet spots are turning research findings into clear insights that clients can understand and action, and using those insights to create innovative concepts for new products and services. An active member of the UX community in London, John has spoken on UX topics at UXPA, IxDA and Microsoft events.

About the speaker

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John Waterworth

User experience research and design at Usable Insights and Government Digital Service

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England England, London

17th April 2013

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Time 2:10pm2:50pm GMT

Date Wed 17th April 2013

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