Minimum Viable Research - Jo Packer, SongKick

A session at HCID2013

Wednesday 17th April, 2013

1:00pm to 1:40pm (GMT)


The lean startup world talks a lot about customer development, which is all about “getting out of the building” and getting feedback from real customers, whereas the UCD-world talks about user research – understanding your users to inform your design. In this talk I’ll tell you how Songkick brought fast and cheap user research tools into its regular product development process, and how we learned to make user research and lean start-up speak the same language.

Getting feedback from real people doesn’t have to be intimidating or take forever, and you’ll see how what you learn will impact your business. I’ll tell you what tools & practices we’ve adapted for a fast-paced, unforgiving start-up environment.


Jo has been designing and building websites and apps in some form or another since 2000. She has a background in animation, graphic design, user research and front-end coding. Jo is a strong believer in cross disciplinary collaboration and putting the user at the heart of the product development process. She currently works at Songkick.com a live music start up based in London with over 5 million users worldwide. Since starting in 2009 Jo has helped Songkick create an environment where talking to customers and potential customers is just part of what they do everyday.

About the speaker

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Jo Packer

Observing, learning, designing, prototyping. Head of Customer Experience at http://www.arm.com Ex Songkick, Flow, Cambridge University and Bravi (Brazil). bio from Twitter

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England England, London

17th April 2013

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Time 1:00pm1:40pm GMT

Date Wed 17th April 2013

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