Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London

A session at HCID2013

Wednesday 17th April, 2013

3:00pm to 3:40pm (GMT)


Understanding the emotional needs of the user and reflecting them in the product and service design is a relatively fresh perspective and subjects on which various research have been carried out. Kansei engineering, a systematic technique in emotional design was employed in this project to interpret the feminine emotions towards jewelry. As a source of inspiration Avestan alphabetic letters with their distinct forms have been used to differentiate the design and to create an exclusive identity for the product. Analyzing the Kansei methodology, as the designer’s guide in connecting user emotions to the product semantics, was one of this projects goals.

In this case Kansei terminologies relating to jewelry have been accumulated; some of which have been chosen for their richer meanings. Concepts generated with Avestan alphabetic letters in Kansei domain have been evaluated, lending to a number of superior and diverse designs. The designs were than exhibited in the secondary study and 75 people were inquired upon the relevance of the designs and the Kansei terminology describing them. The relation between user’s emotions and the design’s physical characteristics were investigated afterwards and the elite designs were chosen due to the points given out by the target group. Finally regarding the previous findings, designs were developed and imparted in two different jewelry sets.


Mobina is a PhD student in the Centre for Creativity in Professional Practice. She joined the Centre after finishing a BA in Stage Design (Theatre) from Tehran University and MA by Research in Industrial Design from Art University of Tehran. She has been teaching Design in some related courses. Her interests include creativity in group CPS, design process and emotion.

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England England, London

17th April 2013

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Time 3:00pm3:40pm GMT

Date Wed 17th April 2013

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