So You Think You Know How to Brainstorm? - Alison Duffy & Sue Whittle, Perspectiv

A session at HCID2013

Wednesday 17th April, 2013

2:00pm to 2:50pm (GMT)


We all have opinions about creativity and our experiences with brainstorming vary greatly. This experiential session identifies a number of popular myths and provides an opportunity for participants to ‘brainstorm by the book’.
The session will demonstrate the role of brainstorming in Creative Problem Solving and Innovation and how it can work for extraverts and introverts!


Alison and Sue are amongst the first cohort of students to enrol for the MICL (Masters in Innovation, Creativity and Leadership) at City University London and are expecting to qualify shortly.
They are both partners of Perspectiv - a consulting and training company, combining proven methodologies with practical application to enable organisations to improve performance.

They are also both facilitators and trainers of Creative Problem Solving (a framework, process, language and tools that help individuals and teams to organise, plan for and lead creative and innovative problem solving for change) and qualified practitioners of VIEW™ - a self-assessment tool which provides insights into three important dimensions of a person’s thinking style that relate directly to areas such as creative behaviour, innovation, collaboration, leadership, and personal effectiveness.

Alison has over 20 years’ experience of working in communications, performance improvement and change within both the arts and business. Since 2007, she has worked in innovation consultancy and has helped organisations find creative ways to problem-solve, co-create and bring about change, delivering workshops and training to a diverse mix of organisations.
Alison is a Research Fellow in the School of Informatics at City University and has worked for the Centre for Creativity in Professional Practice as creativity workshops co-designer and facilitator supporting an interdisciplinary PhD research project team, sponsored by E.ON, looking at data visualisation of smart home energy data. She is also a visiting teacher at Cass Business School/City University London. Alison holds a BA Hons in Drama and English and for her Masters (MICL) she researched metaphor use within the workplace. Before joining Perspectiv, Sue spent 12 years working at Director-level at the interface between business and academia in Higher Education, with City University London and the University of Hertfordshire. Her role in both organizations was to create and lead the ‘Enterprise’ teams that transfer knowledge to business through Entrepreneurship education, Continuing Professional Development (CPD), short courses and consultancy activity.
Sue holds an MSc in Organisational Psychology and for her second Masters (MICL) she researched the application of Creative Problem Solving tools and processes to problems within teams.

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England England, London

17th April 2013

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Time 2:00pm2:50pm GMT

Date Wed 17th April 2013

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