HighEdWeb Michigan 2013 schedule

Monday 20th May 2013

  • Keynote

    by Kristina Halvorson

    At 8:30am to 9:20am, Monday 20th May

  • A New Content Management System: From RFP to Launch in 12 Months

    by Holly LaRose-Roenicke, Aaron Maturen and Jason Swackhamer

    Changing a content management system is a daunting process that could seem to take years. After Saginaw Valley State University’s website was compromised in early 2011, it became abundantly clear that the current open source product was not meeting the University’s needs.

    With a sense of urgency from upper management, the process of selecting a new content management system to launching the site in the new system was completed in about 12 months. Learn how this was possible and some lessons learned along the way.

    At 10:30am to 11:20am, Monday 20th May

  • How to Build Engaged Communities the Right Way: Lessons from Ordinary People

    by Christopher Ankney

    Online communities can have tremendous power – but many organizations miss the point, either by building something meaningless around empty engagement tricks or squandering the potential of large communities by assuming follower count alone will automatically translate into other metrics of success.

    Some of the most effective online communities have been started by real people (brothers trying to stay in contact across the country, a quirky British teen who writes songs about Dr. Who, a crass comedian whose jokes just may well have influenced national political opinions, etc); and the lessons we can learn from their successes are fundamentally different than the clichéd bulleted lists of “best practices” the blogosphere can’t seem to get enough of.

    By examining several examples of large, engaged communities started and maintained by real people, this session will offer both a fresh philosophy for how to build and be a part of an online community, and specific steps you can take to help create a group of people that can actually do things.

    At 10:30am to 11:20am, Monday 20th May

  • Getting Your Web Video Program Rolling: Pun Intended

    by Alex Winkfield

    For the past two years, Alex has presented posters on various aspects of web video at HighEdWeb. In talking with people. the same questions kept coming up: What videos have been most successful? How do you decide what projects you are going to do? What is good equipment for a small/nonexistent budget? And his favorite, “Making videos got dumped on me and I have no background in video. Have any tips?”

    As a matter of fact, he does! Alex was hired as the first videographer at the College of Wooster, and for the past two plus years he has been building their web video presence from the ground up. He hopes to share what he’s learned with you.

    At 11:30am to 12:20pm, Monday 20th May

    Coverage slide deck

  • The Adventures of VDI in Student Computer Labs: A Case Study

    by Adam Robinson and Scott Arnst

    Scott Arnst and Adam Robinson from the University of Michigan-Flint will describe why they chose VDI, including CAPEX and OPEX cost savings, the anticipated useful life of zero clients and the benefits of VMware View servers.

    The presentation will include their initial computer lab pilot, best practices, lessons learned, as well as what technology they deployed to create a highly robust system that now totals close to 300 zero clients as well as their future VDI plans on campus.

    At 11:30am to 12:20pm, Monday 20th May

  • Leveraging Mobile to Increase Student Engagement

    by Andrew Smyk

    Make your course content more accessible and increase student engagement by leveraging mobile devices and social media tools to communicate lessons, readings, assignments, and feedback to students in and out of the traditional classroom.

    In this workshop we will go over how to make your course content mobile friendly and accessible to students outside of the classroom. Leverage social media and social media tools to keep students informed, engaged, and interacting with content, peers, and you (the instructor).

    Learn to implement mobile web technologies, web applications, and modify existing web services to make your classroom a future friendly learning environment leveraging aspects of the mobile platform, mobile web, and student communication habits.

    At 2:00pm to 2:50pm, Monday 20th May

  • The Love/Hate Vendor Relationship Roundtable

    by Nick DeNardis, Tim Nekritz and Kyle James

    In March 2012 Tim Nektritz, for better or worse, started a conversation about the relationship between a higher ed vendor and the institution. We think it is safe to say that there is a general opinion that many higher education vendors are not that different than snake oil salesmen. We also think that it is safe to say that higher education institutions have a reputation of not doing a very good job providing transparent and obvious channels to be sold through, and the RFP is part of the problem. The animosity has been building for some time. Now is just as good a time as any to bring this discussion out in the open and attempt to find a working resolution for both sides.

    In this roundtable, we bring individuals from both sides of the table together for a mature discussion. Each side will give a short presentation to state the challenges they face. We hope to present a framework to lead to better working relationships. We also bring a representative from a school who does mostly everything in-house, and in doing so presents a completely different outlook to the discussion.

    At the end of the day, if both parties can build a working relationship with the other side everyone wins. This is the end goal after all.

    At 2:00pm to 2:50pm, Monday 20th May

  • Getting Social with Your Internal Audience

    by Shawn Sieg and Matt Snyder

    For internal University of Michigan Human Resources communications, email is our bread and butter. But in a recent campaign, record response rates suggest a strong case for the value of social media.

    Matt and Shawn share how using social media helped drive greater engagement in Active U, a physical activity challenge for university faculty and staff. A greater commitment to social (including “gamification” and a Facebook photo contest) contributed to a 25 percent increase in participation.

    At 3:00pm to 3:50pm, Monday 20th May

  • Rebuilding a University Homepage to be “Responsive.” Twice. In Less than a Year.

    by Erik Runyon

    In this presentation we’ll cover Notre Dame’s journey through mobile support and how/why we ended up rebuilding the university homepage twice in less than a year. We’ll also discuss the current state of RWD in higher-ed, best practices for delivering a performant mobile experience and why it’s important.

    At 3:00pm to 3:50pm, Monday 20th May

    Coverage slide deck

  • The Art of (Brand) Storytelling

    by Dawn Pick Benson

    Stories have the power to move people. Inspire others. Even change lives. And every higher education institution has stories to tell. It’s how we connect with one another and with our stakeholders. It’s how, together, we help make sense of and even change our world. Knowing your university’s stories and telling them well can make the difference between passionate—and passive—alumni, donors, students and friends.

    This presentation will offer practical tips, examples, and advice to help you discover and tell your institution’s stories in creative, compelling, and effective ways—across print and digital platforms. We’ll also talk about the crucial role that content strategy can play in building your university’s brand loyalty and driving your stakeholders to action.

    At 4:00pm to 4:50pm, Monday 20th May

    Coverage slide deck

  • The Dream Org Chart

    by Aaron Rester

    Higher ed web departments are strange beasts, with no two exactly alike. In the almost two decades since the first higher ed webpages started popping up, how institutions decide who is responsible for creating and maintaining them has changed drastically over time, and frequently differs from school to school.

    This discussion-oriented presentation will look at the pros and cons of several different organizational models and propose a “dream org chart” that just might be the answer to your departmental woes.

    At 4:00pm to 4:50pm, Monday 20th May

    Coverage slide deck

Tuesday 21st May 2013

  • Making a Case with Social Media Analytics

    by Lane Joplin

    Social media is becoming a more and more important aspect of marketing for organizations. But leadership always want to know, “What’s the ROI?” or “How is this impacting enrollment or student retention?” No longer are the number of social messages sent or how many people are engaging important. It’s time to dig deeper!

    This session will show how to take a deeper look at what your numbers are really telling you, what your trends are, and what you can do with this information. We’ll tie together the numbers you keep reporting to what the leadership needs to know.

    At 8:30am to 9:20am, Tuesday 21st May

  • The Mess That Was (Our Road to Utopia)

    by Matthew J. Adams and Sean Green

    Review with us the five biggest pitfalls we narrowly avoided and one we didn’t on the University of Michigan’s College of Literature, Science & the Arts’ 20-year road to unifying the web presence of over 100 maverick departments and units. Attendees will learn from our foibles and triumphs regarding culture change, the quest for quality content, and a little thing we like to call the Kindergarten of working on the web.

    At 8:30am to 9:20am, Tuesday 21st May

    Coverage slide deck

  • Mouth Sticks to Full Control: Accessibility Concerns for Mobile Applications

    by Eric Maslowski

    Within the mobile development industry there exist multiple levels of accessibility with each often tailored towards a specific function. This presents unique design challenges when deciding on control schemes, user interaction, pacing, and general difficulty.

    In this session attendees will learn about common issues those with motor impairment face with visually rich mobile applications such as: varying touch speed/accuracy, limited access to the full screen, spasms, difficulty with long swipes, knuckle drag, etc. Using three separate applications as context, the session will introduce the “Five Guidelines of Accessible Design” used during development of the apps.

    Such guidelines include: Single action mechanics, favoring cognitive challenges over reflex, short swipes to increase accuracy, single taps vs. double taps, and knowing where the line is. Concrete examples of each, what additional development and design challenges accompany them, and exceptions to the guidelines will be discussed.

    Participants will walk away with a strong understanding of common limitations, design guidelines and control schemes they can implement in their own projects, and a sense of how designing games with accessibility in mind can increase your audience.

    At 9:30am to 10:20am, Tuesday 21st May

    Coverage slide deck

  • Unboxing Yourself: Reaching Out for Professional Growth

    by Ron Bronson

    This presentation is part task master session, part motivational pep talk aimed at helping you make sense of your place in your corner of higher ed. Ron will talk about personal branding tactics for effectively showcasing your talents, about blogging and how to coalesce a personal network of your own to help you build and extend your foundation of knowledge, skills, and information.

    At 9:30am to 10:20am, Tuesday 21st May

  • Can Your Web Content Strategy Survive Its Course in Higher Ed?

    by Terry Patterson

    We have established that content strategy is a critical effort that ensures the success of our strategic communication goals. We know that we have to manage the content strategy to coordinate web editorial efforts and technology applications to finally deliver timely quality content to our audience. Many times, leadership is not aware of the amount of effort that needs to be dedicated to content strategy, especially if we don’t have consistent methods to demonstrate the real value that it brings.

    This session will demonstrate how a plan for sustainable web content strategy involving leadership and follow-through may be beneficial.

    At 10:30am to 11:20am, Tuesday 21st May

    Coverage slide deck

  • Cracking the Code: Semantic Secrets of Online Newsrooms

    by Nicole Rhoads

    It’s no secret that adherence to web standards and best practices ensures accessibility, visibility among mass media and online outlets, and ensures long-term storage and availability. Yet, standards-based content markup still lacks widespread adoption among higher education online newsrooms.

    This session will explore relevant standards for press releases, including the HTML5 article element, Google News for Publishers guidelines, and accessibility standards.

    At 10:30am to 11:20am, Tuesday 21st May