Getting Social with Your Internal Audience

A session at HighEdWeb Michigan 2013

Monday 20th May, 2013

3:00pm to 3:50pm (LMT)

For internal University of Michigan Human Resources communications, email is our bread and butter. But in a recent campaign, record response rates suggest a strong case for the value of social media.

Matt and Shawn share how using social media helped drive greater engagement in Active U, a physical activity challenge for university faculty and staff. A greater commitment to social (including “gamification” and a Facebook photo contest) contributed to a 25 percent increase in participation.

About the speakers

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Shawn Sieg

lifecaster, social media geek, social butterfly, enjoys life and his family! #umich #goblue bio from Twitter

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Matt Snyder

Comm. Specialist - Mixing new media into tried and true tactics to raise engagement with our faculty and staff.

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Time 3:00pm3:50pm LMT

Date Mon 20th May 2013

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