•  

Getting Social with Your Internal Audience

A session at HighEdWeb Michigan 2013

Monday 20th May, 2013

3:00pm to 3:50pm (LMT)

For internal University of Michigan Human Resources communications, email is our bread and butter. But in a recent campaign, record response rates suggest a strong case for the value of social media.

Matt and Shawn share how using social media helped drive greater engagement in Active U, a physical activity challenge for university faculty and staff. A greater commitment to social (including “gamification” and a Facebook photo contest) contributed to a 25 percent increase in participation.

About the speakers

This person is speaking at this event.
Shawn Sieg

lifecaster, social media geek, social butterfly, enjoys life and his family! #umich #goblue bio from Twitter

This person is speaking at this event.
Matt Snyder

Comm. Specialist - Mixing new media into tried and true tactics to raise engagement with our faculty and staff.

Sign in to add slides, notes or videos to this session

Tell your friends!

When

Time 3:00pm3:50pm LMT

Date Mon 20th May 2013

Session Hash Tag

#hewebMI

Short URL

lanyrd.com/schpph

Official session page

mi.highedweb.org/…/getting-social/

View the schedule

Share

Topics

See something wrong?

Report an issue with this session