Monday 20th May, 2013
3:00pm to 3:50pm
For internal University of Michigan Human Resources communications, email is our bread and butter. But in a recent campaign, record response rates suggest a strong case for the value of social media.
Matt and Shawn share how using social media helped drive greater engagement in Active U, a physical activity challenge for university faculty and staff. A greater commitment to social (including “gamification” and a Facebook photo contest) contributed to a 25 percent increase in participation.
lifecaster, social media geek, social butterfly, enjoys life and his family! #umich #goblue bio from Twitter
Comm. Specialist - Mixing new media into tried and true tactics to raise engagement with our faculty and staff.
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