Monday 20th May, 2013
10:30am to 11:20am
Online communities can have tremendous power – but many organizations miss the point, either by building something meaningless around empty engagement tricks or squandering the potential of large communities by assuming follower count alone will automatically translate into other metrics of success.
Some of the most effective online communities have been started by real people (brothers trying to stay in contact across the country, a quirky British teen who writes songs about Dr. Who, a crass comedian whose jokes just may well have influenced national political opinions, etc); and the lessons we can learn from their successes are fundamentally different than the clichéd bulleted lists of “best practices” the blogosphere can’t seem to get enough of.
By examining several examples of large, engaged communities started and maintained by real people, this session will offer both a fresh philosophy for how to build and be a part of an online community, and specific steps you can take to help create a group of people that can actually do things.
Be nice, have fun, learn something. Social Media Specialist for @MichiganRoss. Integrating Twitter into allll the right places. Wink. bio from Twitter
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